K2 Sales Podcast
Join Karen Kelly on the K2 sales podcast where she speaks with sales/marketing leaders, business owners and top performing sales professionals to break down what mindset, behaviours and actions are contributing to game changing results. This podcast will invite you to look at your own business, analyze what you could be doing differently with yourself, your team and your overall organization to drive game changing results. We provide tactical steps that can be applied immediately to your specific, role, team and company that will put you on the path to elite performance. “In a world full of game players, the only way to set yourself apart is to be a game changer.”- Matshona Dhliwayo
K2 Sales Podcast
The Modern Approach to Sales Prospecting: Authenticity Over AI with Lauren Bailey
In this episode, Karen Kelly welcomes Founder of Factor 8 and #GirlsClub Lauren Bailey (LB) to discuss cutting-edge strategies for sales prospecting as we head into 2025. They delve into the pitfalls of AI-generated communications, emphasizing the importance of authenticity and human connection in sales emails, LinkedIn interactions, and video messages. Lauren highlights the negative impact of desperation in sales tactics, commonly referred to as 'quota breath,' and stresses the need for engaging prospects before pitching. The discussion also touches on the changing landscape of sales qualifications, the significance of celebrating small wins, and the essential support systems needed for women aspiring to sales leadership roles. Lauren introduces her initiative, 'Girls Club,' aimed at preparing and promoting women in sales leadership. Tune in for actionable insights and real-world tactics to enhance your prospecting efforts.
00:00 Welcome and Introduction
00:44 The Desperation of Early-Year Prospecting
02:27 Crafting Effective Prospecting Emails
05:05 The Role of Sales in the Modern Market
07:20 The Importance of Sales Training
09:37 Adapting to Changes in Sales Fundamentals
12:20 Embracing Authenticity in Sales
17:12 Building Authentic Rapport
18:33 The Importance of Being Relatable in Sales
19:06 Embracing Vulnerability and Imperfections
19:53 The Reality of Sales Failures
Connect with Lauren:
LinkedIn: https://www.linkedin.com/in/insidesalesadvisor/
Factor 8: https://factor8.com/
#GirlsClub:https://wearegirlsclub.com/
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