K2 Sales Podcast
Join Karen Kelly on the K2 sales podcast where she speaks with sales/marketing leaders, business owners and top performing sales professionals to break down what mindset, behaviours and actions are contributing to game changing results. This podcast will invite you to look at your own business, analyze what you could be doing differently with yourself, your team and your overall organization to drive game changing results. We provide tactical steps that can be applied immediately to your specific, role, team and company that will put you on the path to elite performance. “In a world full of game players, the only way to set yourself apart is to be a game changer.”- Matshona Dhliwayo
K2 Sales Podcast
Guest Appearance - Understanding customer needs to build lasting relationships and a Strong Foundation in Sales with Karen Kelly
“Failure is part of the journey and to have that resiliency and along the way, like the growth and the revenue that I made up has tripled the initial loss.”- Karen Kelly
Karen Kelly shares her journey from wanting to be a doctor to becoming a successful sales professional. She emphasizes the importance of having a strong foundation, whether it’s through education or working in corporate America, to develop the skills needed for sales. Karen also highlights the significance of understanding the customer’s language and needs, building relationships, and providing after-sales support. She discusses the collaboration between sales and marketing departments and the need for a unified strategy. Karen encourages embracing failure as a learning opportunity and not being afraid to take risks.
Takeaways
- A strong foundation, whether through education or working in corporate America, is crucial for developing the skills needed for sales.
- Understanding the customer’s language and needs, building relationships, and providing after-sales support are key to success in sales.
- Collaboration between sales and marketing departments is essential for aligning strategies and meeting customer needs.
- Embracing failure as a learning opportunity and taking calculated risks can lead to personal and professional growth.
- Don’t play small in sales, leadership, or entrepreneurship. Take bold actions to achieve big results.
Chapters
- 00:00- Introduction and Karen Kelly’s Career Journey
- 08:31- The Importance of a Strong Foundation in Sales
- 13:10- Embracing Failure and Taking Calculated Risks
- 25:43- Collaboration between Sales and Marketing
- 31:00- Don’t Play Small: Bold Actions for Big Results in Sales
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