K2 Sales Podcast
Join Karen Kelly on the K2 sales podcast where she speaks with sales/marketing leaders, business owners and top performing sales professionals to break down what mindset, behaviours and actions are contributing to game changing results. This podcast will invite you to look at your own business, analyze what you could be doing differently with yourself, your team and your overall organization to drive game changing results. We provide tactical steps that can be applied immediately to your specific, role, team and company that will put you on the path to elite performance. “In a world full of game players, the only way to set yourself apart is to be a game changer.”- Matshona Dhliwayo
K2 Sales Podcast
Replay - The Psychology of Pricing - Mark Peacock
How many of us are using price anchors in our solution offering?
Providing agency to empower our prospects to make a choice.
When we offer one price, they have to answer the question whether or not they want to work with us.
When they have options, the questions becomes, how do I want to work with company X?
You can see your options open up.
Tune in to my conversation with Mark Peacock, founder of Pricemaker and pricing expert where he shares insights on price anchors, how behavioural economics plays a role in our buying decisions.
As well as how we can use the loss aversion theory to influence our audience with our pricing.
You will think differently about your pricing strategy after listening to this episode.
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1:1 and group coaching packages available as well.
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